Press kit
Figures to quote
- The names of châteaux in Var are typed into Google 24,280 times a month (36 ranked châteaux).
- The most searched-for is Château de Grimaud (3,600 searches a month), number 210 nationally.
- The department ranks number 65 in France by searches, with 0% of national demand.
- Nationally, the most searched-for is Palace of Versailles.
Source: Chateaupedia, “France’s most searched-for châteaux in 2026”, https://chateaupedia.com/en/presse/chateaux-les-plus-recherches-2026/var, volumes as of October 18, 2026
The 10 most searched-for châteaux in Var
| Rank | Château | Town | Searches per month | National rank |
|---|---|---|---|---|
| 1 | Château de Grimaud | Grimaud | 3,600 | 210 |
| 2 | Château d'Astros | Vidauban | 3,600 | 225 |
| 3 | Château de Trigance | Trigance | 2,400 | 404 |
| 4 | Château Miraval | Correns | 1,900 | 457 |
| 5 | Château de Forbin | Solliès-Ville | 1,300 | 627 |
| 6 | Château de Saint-Martin-de-Pallières | Saint-Martin-de-Pallières | 1,300 | 642 |
| 7 | Château d'Entrecasteaux | Entrecasteaux | 1,300 | 686 |
| 8 | Château Aurélien de Fréjus | Fréjus | 1,300 | 700 |
| 9 | Château d'Aiguines | Aiguines | 1,000 | 790 |
| 10 | Château de Vaucouleurs | Puget-sur-Argens | 1,000 | 803 |
The full study: national ranking, regions and departmentsAll châteaux in VarProvence-Alpes-Côte d'Azur
Free to reuse
The figures and rankings on this page may be reused freely, including commercially, provided Chateaupedia is credited with a link to this page (ODbL 1.0 licence for the file).
Suggested citation
Source: Chateaupedia, “France’s most searched-for châteaux in 2026”, https://chateaupedia.com/en/presse/chateaux-les-plus-recherches-2026/var, volumes as of October 18, 2026
Sample sentence
According to a Chateaupedia study of Google searches, Château de Grimaud is the most searched-for château in Var in 2026, with 3,600 searches a month.
Method
The volume used is Google Ads data, read from DataForSEO: the average monthly searches for the château’s name over twelve months, as typed in the country’s language (“château de Chambord” in France, “Schloss Neuschwanstein” in Germany). Each name is re-read every ninety days.
A keyword volume is not always a place’s. We set aside names too ambiguous to attribute: with no Google reviews and three Wikipedia languages or fewer, a volume of 5,000 searches or more almost always measures something else (a town, a park, a brand). When Google knows the place, the volume is capped at twenty times its reviews. Bordeaux wine estates, searched for the wine, and the Château de Vincennes, whose name is also a metro station, are left out of the ranking. Names made only of generic words (“motte castrale”, “Le Châtelet”) and entries named after their occupant (a court, a hotel) are set aside. Namesakes count once, for the best known.