Press kit
Figures to quote
- The names of châteaux in Loire are typed into Google 35,350 times a month (73 ranked châteaux).
- The most searched-for is Château de la Roche (14,800 searches a month), number 54 nationally.
- The department ranks number 51 in France by searches, with 1% of national demand.
- Nationally, the most searched-for is Palace of Versailles.
Source: Chateaupedia, “France’s most searched-for châteaux in 2026”, https://chateaupedia.com/en/presse/chateaux-les-plus-recherches-2026/loire, volumes as of October 18, 2026
The 10 most searched-for châteaux in Loire
| Rank | Château | Town | Searches per month | National rank |
|---|---|---|---|---|
| 1 | Château de la Roche | Saint-Priest-la-Roche | 14,800 | 54 |
| 2 | Château de Bouthéon | Andrézieux-Bouthéon | 2,900 | 305 |
| 3 | Château de Champlong | Villerest | 1,900 | 498 |
| 4 | Château des Cornes d'Urfé | Champoly | 1,600 | 520 |
| 5 | Château de Valinches | Marols | 1,300 | 710 |
| 6 | Château de Matel | Roanne | 1,000 | 752 |
| 7 | Château de Couzan | Sail-sous-Couzan | 1,000 | 788 |
| 8 | Château de Montrouge | Savigneux | 880 | 1,007 |
| 9 | Château de Saint-Bonnet-les-Oules | Saint-Bonnet-les-Oules | 720 | 1,205 |
| 10 | Château du Rozier | Feurs | 720 | 1,352 |
The full study: national ranking, regions and departmentsAll châteaux in LoireAuvergne-Rhône-Alpes
Free to reuse
The figures and rankings on this page may be reused freely, including commercially, provided Chateaupedia is credited with a link to this page (ODbL 1.0 licence for the file).
Suggested citation
Source: Chateaupedia, “France’s most searched-for châteaux in 2026”, https://chateaupedia.com/en/presse/chateaux-les-plus-recherches-2026/loire, volumes as of October 18, 2026
Sample sentence
According to a Chateaupedia study of Google searches, Château de la Roche is the most searched-for château in Loire in 2026, with 14,800 searches a month.
Method
The volume used is Google Ads data, read from DataForSEO: the average monthly searches for the château’s name over twelve months, as typed in the country’s language (“château de Chambord” in France, “Schloss Neuschwanstein” in Germany). Each name is re-read every ninety days.
A keyword volume is not always a place’s. We set aside names too ambiguous to attribute: with no Google reviews and three Wikipedia languages or fewer, a volume of 5,000 searches or more almost always measures something else (a town, a park, a brand). When Google knows the place, the volume is capped at twenty times its reviews. Bordeaux wine estates, searched for the wine, and the Château de Vincennes, whose name is also a metro station, are left out of the ranking. Names made only of generic words (“motte castrale”, “Le Châtelet”) and entries named after their occupant (a court, a hotel) are set aside. Namesakes count once, for the best known.